Meeting/Event Information

SUBJECT:
"The Art & Science of Jury Persuasion: Skills for Expert Witnesses"

DESCRIPTION:
Rich Matthews, trial consultant and author of the Juryology blog, will talk about juror psychology and how witnesses are experienced by jurors. Rich will puncture many misconceptions about what persuades jurors and what does not-- many of these fallacies perpetuated by lawyers. This talk promises to be a great hour for anyone who testifies either as an expert or regular witness, or who participates in litigation in any manner. Questions will be taken toward the end. Meanwhile, read Rich's blog at www.Juryology.com.

SPEAKER:
Rich Matthews, trial consultant and member of the California bar, received his J.D. from the University of Oregon School of Law, and brings an impressive background of litigation and negotiation to his trial consulting. His expertise encompasses issue analysis, crafting the themes & frames of a case, focus group research, communication and presentation strategy, story development, voir dire and juror selection, courtroom presentation skills, witness preparation, and post-verdict juror research. Rich has innovated the use of focus group results at mediations and in negotiations to achieve better settlements. Rich has achieved successful results for both plaintiffs and defendants in the civil world, and prosecutors and defendants on the criminal side. He invites you to follow his blog at Juryology.com, and asks you to follow @Juryology on Twitter.

DURATION:
This session will qualify for 2 hours of CPE (Continuing Professional Education) credit. Ticket price includes dinner, beverages, and dessert.

AGENDA:
5:00 to 6:00 PM: Registration and Networking
6:00 to 8:00 PM: Meeting, Dinner, and Discussion

MENU CHOICES:
Colorful Garden Salad
Napa Chicken or Seared Salmon
Black Forest Cake

LOCATION:
Sacramento Room (lobby level)
Double Tree by Hilton Hotel Los Angeles Downtown
120 South Los Angeles Street
Los Angeles, CA 90012

PARKING:
$10 self parking ~ $15 valet parking
Click here for directions